Evaluation is an essential tool for understanding the impact your association or peak body is creating. It helps you capture and elevate the needs, concerns and voices of your members; and guides your strategic response to them.
But evaluation can be tricky. There are a range of conceptual approaches to evaluation, each of which has a unique set of jargon. Trickier still is that an association’s key work—advocacy and capacity building—are some of the most challenging activities to evaluate.
That’s why we developed this introductory guide to evaluation to help step through some of the key considerations for associations, peak bodies and membership organisations undertaking evaluation for the first time, or wanting to refine evaluation processes.
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