Facilitation and moderating a focus group
Focus groups are structured conversations to explore people’s attitudes and key concerns. People interact differently in groups than one-on-one, so managing group dynamics is a key part of a focus group moderator’s role. This requires the moderator to be well prepared and practiced in a number of soft skills.
We’ve developed a tip sheet that steps out each stage of preparing for and running a focus group, as well as a series of videos in conversation with two of our highly experienced facilitators, Emily Yorkston and Kerry Hart about the skills and techniques of facilitation.
We hope you enjoy these resources!
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Download our Focus Group Moderator Information Sheet |
Watch the videos
#1 Tips for facilitators – what’s the difference from interviewing and what skills are needed? |
#2 Tips for facilitators – opening a focus group
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#3 Tips for facilitators – sensitive topics and how to navigate them |
#4 Tips for facilitators – managing energy and non-verbal facilitation tools |
